When Mr. Ramaswamy Seshasayee, CEO, Ashok Leyland, found that young executives in Ashok Leyland felt alienated at times by the legacy system and red tape, he came up with a comprehensive Young Executives system (YEs). They created an efficient youth organization with its own website to share ideas, sometimes directly with the CEO, and responsibility to come up with a budget. YEs was involved in creating a model truck which gave the company huge benefits.