Tech Nova Imaging Systems, one of the world’s largest manufacturers and supplier of digital and analog offset plates for printing have invented a digital plate that can cut down the cost of commercial printing by almost 90%. “After studying the entire commercial printing industry”, Pranav Parikh, CMD, says, “we found that medium and small size printers were heavily dependent on traditional plate – making processes, which were cumbersome. At the same time, they couldn’t afford the high investment costs of digital printing. So, we saw a potential to carve out a new market. Our innovative digital plate has brought the investment in equipment from more than a crore of rupees to a few lakhs”.