Innovate! 90 Days To Transform Your Business

About the book

Innovate! is about turning bright ideas into action.

 ‘Practice the steps outlined in Innovate! for 90 days and become an innovation star.’

Constant and consistent innovation is the only sure-fire way to profitability Innovate! 90 Days to transform your business is the answer allowing you to build a culture of innovation —which embraces everyone from the doorman to the chairman.  A daily implementation schedule will give you step-by-step ideas for yourself, your team, your department, and your organization.  Start today and see the difference you can make.


This 90-day plan will help you:

        Create a climate which empowers everyone in the company to achieve their full potential.

        Launch an initiative which will invigorate the whole organization.

        Build young, proactive, commando teams, or innovation spirals, designed to think outside the box.

        Inspire team leaders to transform their departments and the organization through their youthful, proactive ideas

        Develop a daily plan to institutionalize innovation and establish long-term culture change.


A highly practical, do-it-yourself toolkit to ensure innovation becomes part of your organization. Innovate! is a must read for everyone in your organization. Be inspired – Innovate!


Dr. Rekha Shetty, the corporate doctor, presents a scientific new book on Creativity and Innovation in India’s large companies. Based on meticulous research it arrives at principles that help you gain competitive advantage through innovation. She is an entrepreneur, with over 32 years of experience on the front lines, in the corporate world.  She is also an author and original thinker in Management Science and provides practical ideas invaluable to a corporate warrior.


Quotes on Innovate! 90 Days To Transform Your Business:


“A brilliant book! The 90 steps, over 90 days provides a perfect bridge between theory and execution. A must read for practitioners of change management”. K. V. Kamath, Chairman, ICICI Bank Ltd.


“Dr. Shetty has proved that innovation can blossom at the grass root level from doorman to chairman, Every one can experience the joy of innovation”  – Mr. V. Narasimhan, Executive Director, Brakes India, Foundry Division.


“Rekha Shetty’s journey for the last 23 years have proved that innovation is a science. The art of the imagination can be implemented by the structure of innovation. This book is about consistent sustainable innovation on demand”. – Mr. Shekar Arora, Executive Director, HR Ashok Leyland


“I really like the use of the fast and furious ‘Kalari tool’, based on the ancient warrior art of India. The use of Indian concepts like the Nava rasa are fascinating. The Tent vs Marble place thinking, is a great metaphor” – Pandia Rajan K, CEO, Ma Foi Ranstad (India and Srilanka)