The whole world is moving towards a simpler way of life that is good for the earth. Start a movement to make people conscious of their carbon footprint. Hold a loft the motto of the green movement.
One of my clients says ‘Refuse’ to accept environmentally unsafe practices. Simplicity was the goal of Indian rishis. Opulence and waste are frowned on in a land where Narayan Murthy of Infosys travels Economy Class. ‘Simplify’ is the theme that will help India to make a mark during the downturn. It will be easier in India where scarcity makes ‘Simplify’ a necessity. Deccan Air has cut the frills out of flying and says ‘Simplifly’.