The whole world is moving towards a simpler way of life that is good for the earth. Start a movement to make people conscious of their carbon footprint. Hold a loft the motto of the green movement.

· Reduce

· Re-use

· Replace

· Repair

One of my clients says ‘Refuse’ to accept environmentally unsafe practices. Simplicity was the goal of Indian rishis. Opulence and waste are frowned on in a land where Narayan Murthy of Infosys travels Economy Class. ‘Simplify’ is the theme that will help India to make a mark during the downturn. It will be easier in India where scarcity makes ‘Simplify’ a necessity. Deccan Air has cut the frills out of flying and says ‘Simplifly’.