The idea generation programme can be clear and consistent, reaching down to all levels of the organization. Usually, they are sporadic characterized by suggestion boxes that are not opened or exit interviews that are not analyzed. Successful idea generation programmes are long term and transparent. Good ideas are immediately and publicly rewarded. The programme has a greater chance of success when creativity tools are taught in advance.
Innovation should be practiced on live problems, to achieve buy-in from stake holders. Creativity is not a more ‘feel good’ tool for recreation. It is a robust method of dealing with Key Result Areas. All innovations should be harnessed to new ideas and specific business goals. This would then enable us to clearly measure the bottomline results of such an initiative.
Linking ideas to specific business goals is important. Actually using creativity techniques on specific, important business goals alone, can ensure that innovation impacts the bottomline.