In India, the pressure on companies for immediate commercial returns is high. Management is bottom – line driven. They are extremely result driven in the short term and lose faith in concepts very fast. Innovation is a concept that requires long – term buy – in and takes time to be fully ingrained in the organizational culture.
Consistent, long – term commitment and implementation are key to making the climate of innovation a way of life. The benefits of an innovation intervention in very early phases are intangible. Long term top management participation and commitment are key to success of Innovation Intervention.