I watched ‘Coco’ a movie about the great fashion designer Coco Chanel. When the whole world of glamorous women wore jewels and silks and colours to fussy excess, she created the little black dress – a total minimalist contrast to the current trend. A way of dressing that said clearly – “Less is more!” Perhaps the total lack of resources she experienced in her childhood in an orphanage, made her use adversity to make a style statement, where she used to telling effect what little she had. Innovation is often born of adversity. That is why India with over 250 million people , has the opportunity to create minimalist, inexpensive designs for the world. Innovation is about doing things differently. The surfire method is to think about the exact opposite of what everyone is doing. As VP Marketing, Apollo Hospitals group, I noticed that hospitals used to be a place for the sick. We turned it upside down and made Apollo a place for wellness with a multitude of check-ups. People worldwide who were well came to remain well, making it a household brand.
“If at first the idea is not absurd, then there is no hope for it.” – Albert Einstein
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