The focus is on Knowledge Banking. Industries have financial products created by industry experts. An agricultural expert with core knowledge of the field helps the Bank create financial products for this core sector. The whole banking process has an unusual sustainability model, with the business focus being people, planet and profit, instead of profit, profit, profit. The Bank believes in Responsible Banking. Their model for sustainable investment banking has resulted in the creation of a bank for the poor. Their motto People, Planet and Profits, rather than profits alone!