Deccan Airlines created a disruption in the Airlines market. They created flights to smaller destinations not previously served like Vijayawada. The customer got low fares and at the same time lost:
Free food and drinks
Tolerance for more baggage
Convenient timing of flights
The Winning Model was a result of: Fewer aircrafts, faster turn around times, arriving early mornings and late nights when airports were less utilized by the premium airlines. It became profitable for the airlines, cheaper for the customers.