Idea Generation

There is always a well-known solution to every problem – neat, plausible and wrong.’ H. L Mencken

It is worth remembering here that the rules for thinking are totally different from the rules for dong. You can set up a 100 million dollar factory in your mind, study the mathematical implications and destroy it without losing a single dollar. However, as soon as the first brick is physically laid, or the first employee hired, you start losing money.

Do not analyse your thoughts during idea generation. Remove all boundaries. Apply analysis only in the fourth stage of the creative thinking process. It is ideal to train trainers in the thinking tools and then encourage them to deliver training to the teams.

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