Define Goals and Impact

Revisit your goals and reconsider the impact of the goals on the company. In view of the thinking process and the ideas generated, it may be necessary to reconsider and restate the goals.

Impact of the ideas can be measured against the 6M framework, or it could be measured merely against the bottom line. Critical to the goals are the 6M resources required to implement the idea.

Identify the key parameters by which the outcomes will be measured. These parameters may be then prioritized.

Ensure that all the ideas generated are displayed, presented and reflected upon. Put posters with all ideas around your Innovation Centre. Members of all teams can be invited to study them and add their suggestions. This is the time for debate and discussions.

Action: Reflect, review and rank ideas that can be implemented.

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