Book Launch of “Innovation Sutra”

Mangalore origin Author launches 8 th Book – Innovation Sutra – July 4

Mangalore, July 05, 2014: ’Innovation Sutra’ authored By Dr. Rekha Shetty, her 8th book of this type was launched on 4th July 2014 at Sapna Store, Hampankatta, Mangalore at an informal and dignified gathering by Dr. N Vinaya Hegde, Chancellor of Nitte Deemed University and Chairman of Lamina Group of Companies.

Dr. Rekha Shetty a renowned innovation expert and business consultant based in Chennai is a well known as prolific resource person in Management consultancy across the world. Several portions of this book as also her earlier 7 books have a indelible links with the authors roots in Mangalore, and therefore the city has had the good fortune of the book’s first release here.

What can entrepreneurs and business leaders learn from the Buddha?

Dharam is a young bunt scholar, immensely successful investment banker in Manhattan. He thinks he rules the world, till one day the world comes crashing down around him.

Accompanied by the enterprising Kunal (who sells fake Indian antiques to Americans) and the uncorrupted Supriya, Dharam undertakes a journey along the Buddhist pilgrim trail—from Lumbini, Kapilavastu and Bodh Gaya to Sarnath, Rajgir, Nalanda, Vaishali, Kaushambi and Kushinagar. As he absorbs the timeless Buddhist teachings, he finds a new purpose to life, and develops the idea for an ethical yet profitable business—The Buddhist Footprint.

Bestselling innovation guru Rekha Shetty’s new book reveals how true entrepreneurial energy can arise from a better understanding of life. Innovation Sutra is a book that will make a tangible difference to anyone who is willing to think out of the box and learn from India’s ancient secrets of work–life balance.

Dr Rekha Shetty, founder of the Mindspower brand, is the managing director of her own consulting company working exclusively on innovation initiatives for leading blue chip companies.

She earned her PhD in the field of innovation and has applied her revolutionary ideas in her work for clients such as ICICI Bank, Ashok Leyland Ltd., Hyundai Motors Ltd., TVS Group, TI Group, Durgapur Steel Plant, Indian Oil Corporation Ltd. and others.

As a member of the Syndicate of the 200 year old Anna University, she helped introduce a 40-week programme on innovation for budding engineers. She is also on the board of studies of the Psychology Department at the Madras University. She is a faculty member of leading business schools and has delivered talks and conducted seminars on innovation at venues across the world including the USA, Singapore, Siberia and Sri Lanka. In the past, she has also served as the Group Vice President of Apollo Hospitals.

Keenly involved in social action, she is one of the first women Rotary International governors in Asia and a recipient of the highly prestigious Service above Self Award.

Apart from the bestselling Innovate! and The Happiness Quotient, her other books include The Way to a Healthy Heart: The Zero Heart Attack Path and
Corporate Strategy: Mindspower Innovation. Dr. Rekha and her husband Mr.Jai Prakash Shetty visiting Mangalore was indeed a very welcome happening and enthused many local fans.